SXSW: Thinking Beyond Publishing to Storytelling

In PW’s first trip to SXSW, we came to the Interactive portion of the days-long event in Austin wondering how best to tackle a show featuring an endless stream of panels, talks, and parties. Aside from how to cover an event this massive, we came to Texas with a more pressing question which other publishing folk who’ve attended (or considered attending) have asked: do publishing people belong at SXSW? The quick answer is yes, but not at the publishing panels.